We utilize the profits of businesses to help disadvantaged people throughout the world achieve a better quality of life by providing a "hand up" rather than a "hand out". Our aim is to use our innovative approach to positively impact society and influence other individuals and businesses to consider how they think and act to improve society. With this aim, we continuously invest in our own and our partner's projects to fulfil this mission. Our core belief is that with any excess or privilege (economic, intellectual, or physical) comes a responsibility to help others.